Lead the strategic build-out of a new digital marketing analytics function
Collaborate closely with marketing strategists, product teams, and finance stakeholders to define KPIs and set measurable goals
Lead analysis across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI
Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc) to extract insights and create compelling, decision-driving reports and dashboards
Develop robust attribution models and customer journey insights to drive personalized experiences across channels
Champion new A/B testing and experimentation strategies, providing analytical rigor to optimize campaign performance
Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies

Proven track record of success as a digital marketing analytics leader, with significant experience in a manager role
Deep understanding of various digital marketing channels and familiarity with digital marketing platforms (e.g. SA360, Adobe Analytics, Google Ads, Bing Ads, and Google Analytics) and the data they generate
High proficiency in web analytics platforms (e.g. Adobe Analytics), visualization tools (e.g. Tableau, Power BI), data querying (e.g. SQL, Spark, Impala)
Strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations
Strong storytelling skills to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership
Natural leader who can inspire, guide, and develop a high-performing team
Strong project planning and management skills with a proven ability to deliver on analytical initiatives

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service

Senior Business Analytics Manager – Marketing, Customer Analytics

Key skills