Worldwide Print Marketing Strategic Initiatives Lead – Consumer Segment

Role Overview

• Develops marketing plans in partnership with global marketing function and go-to-market marketing functions.
• Drives alignment of marketing plan with business priorities, goals, and strategic framework by business units and category.
• Defines the global commercial landscape by analyzing competitors, partners, and consumer behaviors.
• Participates in the development and execution of the go-to-market OPEX budget by conducting risk assessments and opportunity assessments, and identifying investment opportunities.
• Monitors and executes budget adjustments in alignment with go-to-market changes and category priorities.
• Partners with global marketing function, commercial functions, and go-to-market functions to develop end-to-end toolkits and initiatives that can be utilized across various go-to-markets.
• Leads maintenance of sales intelligence dashboard to feed account selection strategy using available insights, segment dashboard, and sales inputs/prioritization.
• Maintains and develops third-party relationships aimed at enhancing offerings throughout the product, service, and solutions lifecycle for specific segments or industries.
• Applies advanced subject matter knowledge, leads and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
• Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees.

Requirements

• Min. Bachelor’s degree in Marketing and/or Business & Management, Data Science or eCommerce or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 5 years of work experience, preferably in marketing, sales, or a related field.
• Typically has 2 years of work experience within HP.
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Tech Stack

• Go

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave