You will be responsible for positioning our AI solution in a clear, relevant, and persuasive way
You develop content that not only captures attention but delivers real business impact — from initial awareness to conversion
You think about content across the entire funnel and understand how messages perform differently depending on the audience, channel, and funnel stage
Your focus is on explaining complex AI topics simply while presenting them in a way that builds trust and motivates action
You will work closely with Performance Marketing, Sales, and Product to develop content that performs both organically and in paid channels
You ensure consistent, effective communication across all touchpoints
You continuously optimize content, structures, and user flows with the goal of increasing conversion, user experience, and visibility
Develop a holistic content strategy across the B2B funnel (from awareness to conversion)
Conceptualize and produce content for the website, landing pages, LinkedIn, Meta, and performance marketing
Translate complex AI and product topics into clear, persuasive messaging
Use AI tools to make content creation, scaling, and optimization more efficient
Create attention-grabbing, creative social media content
Work closely with Performance Marketing to develop ad creatives and campaign assets
Maintain, optimize, and further develop our websites (content, structure, UX, conversion)
Manage and optimize App Store profiles (e.g., copy, screenshots, positioning)
Continuously refine messaging, value proposition, and storytelling
Analyze content performance (e.g., engagement, conversion) and derive concrete optimizations
Ensure a consistent brand and communication line across all channels
Requirements
At least 3–5 years of experience in content marketing, ideally in a SaaS, tech, or e-commerce environment
Experience in conceptualizing and producing content (copy, structure, and optionally visual assets)
Ability to explain complex topics simply, clearly, and persuasively
Understanding of how content works across the funnel — from awareness to conversion
Experience in onsite website management (e.g., CMS, landing pages, conversion optimization). Bonus: experience with AI-generated websites
Ideally experience with performance-oriented content (ads, landing pages, CRO)
Strong sense for audiences, messaging, and storytelling
Creative while maintaining a clear focus on business impact
Data-driven working style and use of insights for continuous optimization
Enthusiasm for AI is essential — you actively use AI tools in your daily work
Structured, independent working style with strong execution skills
Team player who collaborates closely with other departments
Benefits
Remote or hybrid: Work flexibly from anywhere or from our co-working spaces in Hamburg or Cologne
Startup spirit: Fast decision-making, flat hierarchies, agile working methods, and plenty of room to shape things
Learning culture: Intensive onboarding, open feedback culture with personal mentoring, and real on-the-job learning
Teamwork first: Our culture combines a high performance orientation with strong team spirit. Collegial and personal atmosphere, regular team events, and knowledge-sharing sessions
Solution-oriented culture: We encourage creativity, ownership, and the drive to push things forward
AI boost: You’ll work with a modern AI stack — e.g., Claude as a base — and stay open to the latest developments and tools
Keep going smarter: Budget for further training, conferences, and e-learning to stay up to date with AI developments
We provide a monthly allowance to support you with mobility, fitness (EGYM Wellpass), groceries, or other expenses