Marketing Manager, Content & Websites

Role Overview

• You will be our Content Growth Driver
• You will be responsible for positioning our AI solution in a clear, relevant, and persuasive way
• You develop content that not only captures attention but delivers real business impact — from initial awareness to conversion
• You think about content across the entire funnel and understand how messages perform differently depending on the audience, channel, and funnel stage
• Your focus is on explaining complex AI topics simply while presenting them in a way that builds trust and motivates action
• You will work closely with Performance Marketing, Sales, and Product to develop content that performs both organically and in paid channels
• You ensure consistent, effective communication across all touchpoints
• You continuously optimize content, structures, and user flows with the goal of increasing conversion, user experience, and visibility
• Develop a holistic content strategy across the B2B funnel (from awareness to conversion)
• Conceptualize and produce content for the website, landing pages, LinkedIn, Meta, and performance marketing
• Translate complex AI and product topics into clear, persuasive messaging
• Use AI tools to make content creation, scaling, and optimization more efficient
• Create attention-grabbing, creative social media content
• Work closely with Performance Marketing to develop ad creatives and campaign assets
• Maintain, optimize, and further develop our websites (content, structure, UX, conversion)
• Manage and optimize App Store profiles (e.g., copy, screenshots, positioning)
• Continuously refine messaging, value proposition, and storytelling
• Analyze content performance (e.g., engagement, conversion) and derive concrete optimizations
• Ensure a consistent brand and communication line across all channels

Requirements

• At least 3–5 years of experience in content marketing, ideally in a SaaS, tech, or e-commerce environment
• Experience in conceptualizing and producing content (copy, structure, and optionally visual assets)
• Ability to explain complex topics simply, clearly, and persuasively
• Understanding of how content works across the funnel — from awareness to conversion
• Experience in onsite website management (e.g., CMS, landing pages, conversion optimization). Bonus: experience with AI-generated websites
• Ideally experience with performance-oriented content (ads, landing pages, CRO)
• Strong sense for audiences, messaging, and storytelling
• Creative while maintaining a clear focus on business impact
• Data-driven working style and use of insights for continuous optimization
• Enthusiasm for AI is essential — you actively use AI tools in your daily work
• Structured, independent working style with strong execution skills
• Team player who collaborates closely with other departments

Benefits

• Remote or hybrid: Work flexibly from anywhere or from our co-working spaces in Hamburg or Cologne
• Startup spirit: Fast decision-making, flat hierarchies, agile working methods, and plenty of room to shape things
• Learning culture: Intensive onboarding, open feedback culture with personal mentoring, and real on-the-job learning
• Teamwork first: Our culture combines a high performance orientation with strong team spirit. Collegial and personal atmosphere, regular team events, and knowledge-sharing sessions
• Solution-oriented culture: We encourage creativity, ownership, and the drive to push things forward
• AI boost: You’ll work with a modern AI stack — e.g., Claude as a base — and stay open to the latest developments and tools
• Keep going smarter: Budget for further training, conferences, and e-learning to stay up to date with AI developments
• We provide a monthly allowance to support you with mobility, fitness (EGYM Wellpass), groceries, or other expenses