SEO & Content Marketing Manager

Independence Pet Holdings is a corporate holding company managing a diverse portfolio of modern pet health brands and services. They are seeking a high-impact SEO & Content Marketing Manager to drive organic growth and conversion performance across their digital ecosystem, focusing on SEO-driven content and measurable business outcomes.

Responsibilities:

• Own execution of SEO‑driven content across blogs, landing pages, website copy and lifecycle touchpoints
• Write, optimize and refresh content to improve: Non‑brand organic traffic, Search relevance and intent alignment, Conversion and engagement rates
• Execute on‑page SEO optimization including: Title tags, meta descriptions, H1/H2s, Internal linking structures, Content updates tied to performance data
• Ensure content aligns explicitly to: User intent and funnel stage, Keyword strategy and seasonal demand, Business and conversion objectives
• Own conversion performance of organic traffic, including: Quote starts, lead submissions, and key downstream actions
• Partner with CRO, product, analytics and paid media teams to: Identify drop‑offs and friction across organic journeys, Improve landing page relevance, clarity, and speed, Translate keyword intent into high‑converting page experiences
• Contribute content and messaging to experimentation efforts to improve: Conversion rate, Engagement, Funnel efficiency
• Conduct ongoing keyword research, gap analysis and competitive analysis using tools such as SEMrush
• Build and maintain keyword‑to‑content and keyword‑to‑funnel mappings
• Inform prioritization of: New content creation, Content refreshes, Landing page expansion
• Align editorial planning to: Business priorities, Campaign calendars, Seasonal and category‑specific demand
• Use search and intent insights to inform: Lifecycle and email messaging, Paid landing page relevance, Partner and affiliate content
• Write and optimize lifecycle content to support: Acquisition, Nurture, Retention and re‑engagement
• Ensure content and messaging consistency across: Organic search, Email and lifecycle journeys, Paid and partner channels
• Support conversion lift through message testing and content variants
• Optimize content for modern search experiences including: Google AI Overviews, LLM‑based discovery (ChatGPT, Gemini, etc.)
• Structure content to maximize visibility in: Zero‑click results, AI‑generated summaries and recommendations
• Stay current on SEO and AI search evolution and apply best practices to execution
• Partner with engineering, product and analytics teams to: Improve crawlability, indexation, and site performance, Support structured data and schema implementation
• Help define SEO requirements for: New templates and page types, CMS updates, Site enhancements and experiments
• Ensure SEO best practices are embedded into ongoing site development—not treated as one‑off fixes
• Own reporting on organic performance tied to business outcomes, including: Non‑brand traffic growth, Conversions and assisted conversions, Funnel performance by content and keyword group
• Leverage GA4, Search Console and SEO platforms to: Diagnose performance issues, Recommend prioritized actions
• Partner with analytics to improve: Organic attribution, Journey visibility, Executive‑ready reporting and insights
• Partner closely with: Paid media, Lifecycle marketing, CRO and product teams, Analytics and creative
• Ensure SEO and content insights inform broader marketing and growth initiatives
• Influence without authority in a matrixed, performance‑driven environment

Requirements:

• 4–6+ years of experience driving SEO‑led organic growth with measurable conversion impact
• Proven success improving: Non‑brand organic traffic, Conversion rates and funnel efficiency
• Strong hands‑on experience using: SEO tools (SEMrush or similar), Google Analytics (GA4) and Search Console
• Deep understanding of: Search intent mapping to funnel stages, On‑page SEO and content optimization, AI‑driven and conversational search
• Strong analytical skills with the ability to translate data into action
• Excellent writing, editing and stakeholder communication skills
• Experience scaling SEO in regulated or complex categories (insurance, fintech, healthcare, etc.)
• Experience using SEO insights to improve: Paid media efficiency, Lifecycle performance, Landing page conversion
• Familiarity with CRO and experimentation frameworks