About this role

Responsible for defining how our brands win in the rapidly evolving Retail Media Network landscape & excel in performance media
Lead orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets
Connect retail media activity to Bottling and Customer teams, ensuring media investment correlates to commercial KPIs and business growth
Own the ‘stack’ required to operate at scale, including data clean rooms, ad tech, and measurement frameworks
Develop successful pilots and operationalize them in market
Identify and scale best practices from other Operating Units, markets, and global IMX teams

10-12 years of experience in Retail Media, performance, social commerce roles, with increasing leadership responsibility
Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest)
Significant experience working with media agencies and holding groups
Proven ability to negotiate large-scale, end-to-end solutions with partners
Deep understanding of the "bottler" or "franchise" commercial model and how media impacts the value chain
Strong communication, collaboration, and problem-solving skills
Ability to operate effectively in Agile, cross functional IMX teams

Retail Media Director, Performance, Social Commerce

Key skills