SEO Specialist II

Role Overview

• Creates reports to review website performance, on
• and off-site optimizations and work completed, and proactive ongoing organic/generative optimization strategy
• Collaborate with internal stakeholders on additional strategies to help the client achieve their goals and generally act as consultant for the client’s online search/generative engine presence
• Improve Local SEO presence for our clients by implementing proven local SEO tactics and executing Google Posts
• Report on Local SEO KPIs such as local visibility and Google Business Page views and interactions
• Provides support on monthly marketing calls with clients as needed; this could include support with technical expertise, and/or reinforcing the value of Dealer.com’s SEO programs and saving potential cancellations
• Completes search/generative engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand
• Collaborate with internal stakeholders (Dealer Marketing Managers, Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client
• Improve client site performance and KPIs by utilizing white hat search/generative engine optimization tactics
• Implement determined strategic content strategy based on site performance, dealer needs and a cohesive marketing strategy led by our Dealer Marketing Managers; appropriately optimize custom pages and content added to the site
• Utilize various analytics platforms, analyze and evaluate website performance including, but not limited to, organic/LLM visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword/prompt ranking data) to determine level of client performance and identify areas of opportunities
• Consolidates and synthesizes customer data and organic/generative website performance and presents information in client-facing reports that articulates the value of the Premium SEO/GEO program
• Reports include key performance metrics, impact of previous SEO/GEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context
• Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, SEOGets, Local Falcon, DBA Platform and Moz Pro to assist with identifying potential site opportunities
• Troubleshoot negative trends in key performance indicators and search/generative engine visibility
• With assistance, determine cause of trend and take corrective action
• Continually increase SEO/GEO knowledge by attending team knowledge share sessions, office hours, and other continuing education opportunities organized
• Proactively identify and address implications of algorithm changes to search results pages, and AI changes to clients as needed
• Provides advice, mentoring, and training for newer SEO team members.

Requirements

• High School Diploma/GED and 3 years’ experience in a related field OR a different combination such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience OR 5 years’ experience in a related field
• Understanding of how search algorithms work
• Knowledge of search engine optimization tactics
• Strong customer service and client relationship skills required
• Ability to manage competing priorities
• Working knowledge of Google Analytics, Google Search Console, and other industry tools
• Excellent written and verbal communication skills
• Self-directed, driven, and enthusiastic
• Basic knowledge of HTML
• Basic knowledge of Microsoft Office

Benefits

• Employees are eligible to receive a minimum of sixteen hours of paid time off every month
• Seven paid holidays throughout the calendar year
• Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave
• Health care insurance (medical, dental, vision)
• Retirement planning (401(k))