Product Marketing Manager

Role Overview

• Own the strategy, planning, and execution of GTM activities for new product launches, feature enhancements, and commercial initiatives.
• Define segmentation, targeting, and positioning strategies aligned to market opportunities and customer value.
• Partner with Product, Sales, and Marketing to build integrated GTM plans that drive adoption, pipeline creation, and customer value realization.
• Work cross-functionally to ensure commercial teams are fully equipped with messaging, assets, and training.
• Act as the champion for the customer—bringing structured insight on buyer needs, behaviors, and pain points into product and GTM decision-making.
• Develop and maintain customer personas, buying journeys, and use-case narratives.
• Influence product roadmaps by translating customer and market insights into requirements and opportunity assessments.
• Develop compelling, value-led product narratives grounded in customer outcomes and OneOcean’s mission.
• Create core messaging frameworks and ensure consistency across channels, regions, and product lines.
• Partner with Performance Marketing to bring this messaging to life in campaigns, sales materials, and digital experiences.
• Work hand-in-hand with commercial leaders to craft strategies that drive revenue—pricing, packaging, segmentation, and adoption plays.
• Analyze market performance, pipeline trends, and campaign effectiveness to shape future GTM strategies.
• Support key deals or strategic accounts with tailored value messaging, competitive positioning, and proposal input.
• Serve as the connective tissue between Product, Sales, Customer Success, and Marketing.
• Influence and engage senior leaders across the business with clear storytelling, data-backed insights, and strong commercial acumen.
• Drive operational discipline around launch readiness, market insight sharing, and GTM process excellence.

Requirements

• 5+ years of Product Marketing, Go-To-Market, or Commercial Strategy experience (B2B SaaS or technology preferred; maritime exposure required).
• Demonstrated success bringing products to market, including GTM planning, launch execution, and commercial alignment.
• Strong understanding of customer research, segmentation, competitive analysis, and market insight techniques.
• Exceptional storytelling and messaging skills; able to simplify complex technical concepts into clear, value-centric narratives.
• Experience supporting or partnering with global commercial teams.
• Strong analytical ability, using data and insight to inform strategic decisions.
• Comfortable working in a fast-paced environment undergoing transformation.

Tech Stack

• Go