Own and evolve the go-to-market vision for Canada and Mexico.
Identify whitespace opportunities across product categories, retail channels, and consumer segments.
Lead end-to-end regional launch strategy across product introductions, hero franchises, campaign localization, and retailer activation.
Ensure launches are locally relevant and executed with excellence across all touchpoints.
Act as the senior regional voice for Canada and Mexico.
Influence upstream decision-making with market intelligence and consumer insights.
Partner with Global Brand, Sales, Creative, Integrated Communications, Consumer Insights, Commercial Strategy, and Retail Marketing teams.
Guide strategic collaboration with key retail and distributor partners.
Translate regional consumer behavior, trends, and cultural moments into actionable strategies.
Manage and optimize regional marketing investment across campaigns, launches, and activations.
Capture learnings and develop repeatable frameworks for future launches across international expansion efforts.
Provide leadership across cross-functional teams and external partners, with potential to mentor junior talent.

Bilingual English/Spanish speaking.
8–10+ years of progressive brand marketing, go-to-market, or commercial marketing experience within beauty, CPG, lifestyle, or high-growth consumer brands.
Proven success leading regional or multi-market brand strategy across complex retail environments.
Strong understanding of Canada and Mexico consumer dynamics, retail ecosystems, and cultural nuances.
Demonstrated ability to influence senior cross-functional stakeholders and drive alignment across global and regional teams.
Strong financial acumen with experience managing budgets, forecasts, and performance metrics.
Highly strategic with strong executional depth—you can define the roadmap and drive delivery.
Analytical, creative, and highly resourceful in a fast-paced environment.
Ability to travel as business needs require.

Director – Canada & Mexico

Key skills