Schedule, publish, and optimize content across social media platforms, including LinkedIn and Instagram
Maintain and manage social content calendars and campaign timelines
Monitor social channels and support community engagement efforts, including responding to comments and messages as appropriate
Assist in maintaining consistent brand voice and messaging across platforms
Partner with content, PR, digital, events, and design teams to support social promotion needs and campaigns
Adapt blogs, webinars, newsletters, reports, events, and other marketing assets into engaging, social-first content
Write engaging social copy aligned to platform best practices and audience behavior
Identify relevant social trends, conversations, and engagement opportunities to enhance content strategy
Track and report on social media performance metrics, including engagement, impressions, follower growth, clicks, and web traffic
Support recurring social reporting and performance summaries
Use data and insights to help optimize content performance and audience engagement
Partner with internal stakeholders across marketing and business units to support campaigns and initiatives
Assist with employee advocacy and thought leadership promotion efforts
Help coordinate publishing schedules and campaign execution across teams

2–3 years of experience in social media, digital marketing, communications, or related field
Experience in B2B marketing or SaaS/technology environments
Familiarity with HR Services (HRS) or similar industry experience is a plus
Familiarity with employee advocacy or executive social media support
Experience supporting webinars, campaigns, and thought leadership content
Basic proficiency in social analytics and reporting
Experience with tools such as Canva, Adobe Creative Cloud, or other creative tools

Social Media Specialist

Key skills