Develop and execute marketing campaigns utilizing a variety of tactics such as email, automation, social, SEO, ABM, and others
Monitor, analyze and report on campaign performance to maximize ROI and revenue
Collaborate with product marketing, content and organizational leaders to develop plans
Work closely with the sales teams and help where necessary in territory campaigns
Develop multi-channel campaigns that incorporate lead scoring, behavioural data and activity to engage customers and drive revenue
Build and activate a database to nurture prospects and drive pipeline
Write compelling, conversion focused content with strong call to actions
Collaborate with cross-regional teams to drive operational excellence and consistency
Complement existing team strengths by introducing best practices in campaign management and journey mapping
Provide guidance to marketing team members on best practices

5 to 8 years of related experience in sales or marketing
Analytical minded with experience in budget management, marketing planning, reporting, and localization
Proficiency in reporting on marketing campaign performance, KPIs, and report on ROI to senior management
Ability to prioritize both projects and stakeholders
Motivated self-starter who can seize opportunities with some direction
Must be comfortable operating in a fast-paced, highly dynamic environment and exhibit grace under pressure
Excellent organization, problem-solving, communication and people management skills
Fluent in English, both written and spoken
Experience in SaaS is a requirement
Experience in Salesforce, WordPress and Pardot
T-shaped capabilities: broad expertise across marketing
Knowledge in the latest trends and best practices around demand capture and generation

Senior Marketing Specialist, English Speaker

Key skills