Oversee a portfolio of brands, both marketed and brands that will be launched from and I&A perspective.
Provide I&A leadership for key, strategic above-brand initiatives focused primarily on building new capabilities initially focused on the rare disease space.
Shape the strategic direction of the brands by leveraging insights to identify opportunities, address challenges, and optimize performance
Provide input, guidance and coaching to direct reports who are the illuminators for each brand in the portfolio.
Integrate and synthesize insights from across I&A functions to deliver comprehensive, actionable recommendations that address key brand and portfolio objectives
Actively participate in TAAF sub-committee and Launch Working Group or IPST discussions and decision-making, prioritization and portfolio views contributing data-driven insights and challenging established thinking to refine strategies
Understand and help craft the brand and portfolio narrative for TAAF sub-committees and IPST meetings, Launch Working Groups and conversations with senior leadership
Serve as the primary point of contact and proactive strategic thought partner for the TAAF Sub-Committee, Integrated Product Strategy Team (IPST) and General Management (GM), driving brand performance narrative, and ensuring consistent communication and alignment
Collaborate with the IPST Lead to further refine analyses & sharpen insights / recommendations
Lead I&A POD at product level by working across I&A pillars to direct and synthesize information to help drive brand performance, and work with I&A Pillar Leads at the portfolio level on prioritization and portfolio-level insights.
Share key insights with the IPST, while actively pressure-testing and challenging current thinking to drive innovation and informed decision-making
Support the generation and analysis of insights throughout the entire product lifecycle, ensuring continuous improvement and alignment with brand goals
Synthesize large volumes of analytics provided by GM, ensuring that insights are translated into actionable strategies for each of the brands and the portfolio
Pressure-test insights and analyses to ensure robust, high-quality recommendations that drive brand success
Integrate performance analytics (e.g., diagnose current results with aligned KPIs and drivers, provide clarity on root cause) and predictive analytics (e.g., data-driven scenarios and simulations) to explore/address business issues in the context of the brand and the portfolio
Provide leadership to fostering a high-performing team and culture focused on innovation, collaboration, and continuous improvement.
Requirements
Bachelor's degree in related field is required; Master of Science and/or MBA strongly preferred
Experience in the pharmaceutical or healthcare industry, with a deep understanding of brand management, product lifecycle management, market dynamics, product launches, and portfolio management.
5+ years of experience with Rare Diseases and building I&A and cross-functional capabilities for Rare Diseases
Strong background in therapeutic area strategy, product lifecycle management, and early-stage asset planning, with experience in both established and launch products.
5+ years of domain expertise in these areas are highly desired: secondary data analytics, data science, primary market research, field analytics and insights, market access and patient service analytics, or other related strategic analytics and management consulting
Expertise in synthesizing complex data from diverse sources to drive actionable, business-aligned insights and inform strategic decisions across the product lifecycle
Strong understanding of rare disease performance drivers, go-to-market models, and patient finding strategies for rare diseases including experience with diverse data types including claims, EMR’s, labs and other unstructured data for use in rare disease.
Ability to work effectively with cross-functional teams and drive strategic brand initiatives, including ability to influence without authority
Excellent communication skills, capable of effectively collaborating with senior leadership and aligning diverse teams around strategic goals for IPST.
Proficiency in insight and hypothesis generation, behavioral science, data science, and primary and secondary research methodologies.
Strong leadership skills in a team environment which requires negotiation, persuasion, collaboration, analytical judgment and coaching.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs and priorities.
Benefits
health
life and disability benefits
401(k) with company contribution and match
generous time off package including vacation, personal days, holidays and other leaves