Manager, 1:1 Communications Measurement & Growth

Role Overview

• Own the measurement and reporting discipline for 1:1 communications across channels
• Build the measurement foundation that drives channel effectiveness, incremental orders, and campaign ROI
• Translate intelligence into clear optimization decisions
• Define and own the measurement framework for 1:1 communications, including the KPIs, reporting logic, data requirements, and performance views needed to assess full-funnel metrics, campaign ROI, and channel effectiveness
• Ensure the team has the right metrics and measurement structure to support data-driven business decisions
• Use reporting and analytics tools such as Looker and Tableau to interpret performance and guide reporting outputs
• Lead the performance and optimization agenda for 1:1 communications across various channels
• Monitor campaign, portfolio, and channel performance to identify where communications should be scaled, optimized, or paused
• Translate performance insights into clear recommendations on targeting, channel mix, journey design, customer experience, and expected business impact
• Partner with Marketing and Channels stakeholders to ensure 1:1 communications are applied effectively across priority business initiatives
• Lead direct reports and broader cross-functional team members involved in 1:1 campaign measurement, reporting, and optimization

Requirements

• 8+ years of relevant experience in marketing measurement, reporting, analytics, CRM, lifecycle marketing, 1:1 communications, campaign optimization, or a related field
• Proven ability to own measurement end-to-end: defining how performance should be measured, what data is needed, and how results should be interpreted to drive decisions.
• Deep understanding of campaign measurement concepts including conversion, incrementality, campaign ROI, and channel attribution, with the ability to diagnose performance issues and identify opportunities.
• Strong reporting and data fluency, with hands-on experience in Looker, Tableau, or similar tools with the ability to guide the team in turning analysis into clear business insight.
• Strong understanding of 1:1 communications, lifecycle marketing, customer targeting, journey optimization, and cross-channel campaign execution.
• Strong stakeholder management, business judgment, and communication skills, with the ability to partner across Marketing, Channels, Product, Engineering, and Operations to influence prioritization and improve outcomes.
• Experience leading teams, pods/squads, or complex cross-functional initiatives.
• Ability to operate in ambiguity, build measurement structure, and move work forward in a fast-paced, performance-driven environment.
• Great-to-haves: Experience in the telecommunications industry or another complex, cross-channel, data-rich, customer lifecycle-driven business.
• Experience working with CRM, lifecycle marketing, Base Management, campaign performance, or customer growth teams.
• Experience connecting marketing measurement with data infrastructure, targeting logic, journey orchestration, automation, and personalization capabilities.
• Experience using Looker, Tableau, or similar tools specifically in a marketing performance measurement context.
• Bachelor’s degree or similar post-secondary degree; an MBA or background in marketing analytics, strategy, consulting, or business transformation is highly valued

Tech Stack

• Tableau

Benefits

• Comprehensive total rewards package highlighting competitive salary and bonus structures
• Minimum 3 weeks of vacation
• Flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …