Identify and engage potential senior living communities to introduce the Live 2 B Healthy wellness program
Conduct presentations, build relationships with executive directors and wellness staff, and secure signed service agreements
Develop and nurture strong, ongoing relationships with key decision-makers at partner communities to ensure client satisfaction and identify opportunities for expansion
Partner with the marketing team to develop and execute outreach campaigns, attend industry events and follow up on generated leads to grow community interest
Monitor program success metrics and satisfaction at active locations
Coordinate with trainers and community contacts to ensure consistent service quality and resolve any issues promptly
Maintain accurate records of contacts, meetings, proposals, and signed agreements in CRM
Report weekly on sales activity, pipeline progress, and closed business
Stay informed about local senior living communities, industry trends, and competitor offerings to effectively position Live 2 B Healthy in the market

Proven experience in sales, business development, or relationship management—preferably in senior living, healthcare, wellness, or fitness
Excellent communication and interpersonal skills
Strong organizational and time management abilities
Ability to work independently and collaborate with a small team
Familiarity with CRM systems and basic reporting tools
Passion for health, wellness, and improving quality of life for seniors
Preferred: Experience working with senior living communities or in a franchise environment
Background in the health & wellness or fitness industry

Business Development Manager

Key skills