Senior Content Manager

Role Overview

• Own and evolve N2O’s content strategy, ensuring all activity is purposeful, commercially connected and aligned to business priorities.
• Build and manage a content calendar across channels, sub-brands and campaigns, balancing always-on activity with strategic moments.
• Partner with the Head of Marketing & Communications to shape narratives, identify thought-leadership opportunities and connect content to commercial objectives.
• Use audience insight, performance data and market trends to continuously improve the relevance and impact of content output.
• Provide expert narrative input into pitches, tenders and RFP responses: shaping the story, identifying the strongest proof points and ensuring submissions are compelling, coherent and on-brand.
• Collaborate with Client Development, Strategy, Creative and Operations to translate complex briefs into persuasive, well-structured written responses.
• Develop and maintain a bank of high-quality case studies, credentials copy and proof points to improve the speed and quality of future commercial submissions.
• Ensure N2O’s commercial and marketing messaging stay aligned, so the agency presents a consistent and credible narrative across all touchpoints.
• Write and edit high-quality content across multiple formats: thought leadership articles, blogs, social posts, case studies, emails, internal communications, website copy and more.
• Ensure all content reflects N2O’s tone of voice and brand identity consistently across the agency and its sub-brands.
• Interview internal stakeholders, senior leaders and clients to surface the insight, expertise and stories that AI cannot access.
• Brief and collaborate with designers, video editors and multimedia contributors to deliver rich, varied content.
• Use AI and automation tools strategically to increase content velocity and quality, while maintaining brand integrity and editorial standards.
• Line-manage the Senior Digital & Social Executive, providing day-to-day direction, regular 1:1s and ongoing feedback.
• Brief and review the Senior Digital & Social Executive’s output, ensuring quality and consistency across social channels.
• Support the Senior Digital & Social Executive’s professional development, contributing to their PDP objectives and growth.
• Manage content updates across Webflow websites and campaign landing pages for N2O and its sub-brands.
• Own content performance reporting using GA4, LinkedIn and other relevant tools, using insight to optimise and iterate.
• Apply SEO best practices across thought leadership, case studies and web content.
• Repurpose and refresh existing content to extend its reach and relevance.
• Contribute to and help produce internal communications content, including the company newsletter (The Scoop) and other internal storytelling initiatives.
• Support a consistent internal voice that reflects N2O’s culture, values and direction.

Requirements

• Exceptional writing, editing and proofreading skills across multiple formats and audiences.
• Strong commercial acumen: able to understand what makes content persuasive in a new business, pitch or client-growth context, and connect content activity to commercial outcomes.
• Proven experience in a senior content, editorial or marketing role, ideally within an agency or B2B environment.
• Experience providing narrative input into pitches, tenders, proposals or commercially focused submissions.
• Strategic thinking: able to shape content strategy (not just execute it), connecting messaging to audience needs, business objectives and brand positioning.
• Strong ideas-generation and planning abilities; confident taking a brief, finding the angle and building a narrative.
• Experience managing or mentoring a junior team member.
• Comfortable working cross-functionally with senior stakeholders to gather information, challenge inputs, and shape stronger outputs.
• Pragmatic and productive mindset, with a willingness to use AI and digital tools to improve speed, structure and quality.
• Strong attention to detail, consistency and brand alignment.
• Experience in experiential, retail, shopper, creative or marketing services sectors.
• Familiarity with Webflow, GA4, LinkedIn campaign tools or similar platforms.
• Knowledge of SEO and content optimisation.
• Experience briefing or working with designers, video editors or freelance contributors.
• Comfort creating or scripting short-form video content for social and digital channels.
• Awareness of trends across brand experience, shopper marketing, social, influencer, retail media and experiential marketing.

Benefits

• Gross annual salary up to £50k
• 23 days annual leave plus bank holidays rising each year (capped at 30)
• Life assurance
• to support the financial security of your loved ones
• Day one access to Digital GP service 24/7
• we know getting hold of a GP can sometimes be difficult (plus free private medical healthcare after 2 years' service)
• Retail discounts scheme
• save money on lots of everyday high street, online purchases as well as treats and experiences
• Employee Assist Programme 24/7
• support when you need it on a range of practical, financial, health and legal issues
• Regular company socials from BBQs to festive celebrations
• Quarterly and annual recognition award schemes
• Season ticket loan
• Free breakfasts / hot and cold beverages
• Free car parking