Senior Content Marketing Manager

Role Overview

• Develop and execute content marketing strategies aligned to business objectives, product launches, demand generation priorities, and regional growth goals across EMEA.
• Create content frameworks that support awareness, engagement, pipeline creation, customer expansion, and thought leadership objectives.
• Identify emerging industry trends, buyer challenges, market opportunities, and competitive dynamics to inform content priorities and messaging.
• Partner with Product Marketing, Demand Generation, and Brand teams to ensure content supports broader go-to-market strategies and corporate narratives.
• Contribute to the development of executive thought leadership, industry perspectives, and strategic narratives that strengthen Rithum’s market position.
• Plan, create, edit, and publish content across a variety of formats, including thought leadership articles, blogs, research reports, case studies, webinars, video scripts, sales enablement materials, email campaigns, and website content.
• Serve as a hands-on writer and editor, maintaining high standards for quality, clarity, consistency, and brand voice.
• Translate complex industry topics, product capabilities, and customer success stories into compelling and accessible content.
• Develop content that supports both regional priorities and broader company initiatives.
• Partner with internal subject matter experts, customers, and industry stakeholders to create credible, differentiated content.
• Build strong partnerships with EMEA sales leadership and account teams to understand buyer needs, market trends, competitive pressures, and customer challenges.
• Participate in sales calls, pipeline reviews, win/loss discussions, and customer conversations to gather insights that inform content development.
• Translate field feedback and customer insights into content that improves sales effectiveness, buyer engagement, and pipeline progression.
• Develop sales enablement content that supports prospecting, opportunity advancement, and customer expansion initiatives.
• Develop and execute SEO, GEO, and Answer Engine Optimization (AEO) strategies that improve discoverability across traditional search engines and AI-powered platforms.
• Optimize content for both human audiences and AI-assisted discovery experiences.
• Monitor content performance using engagement, pipeline influence, search visibility, AI citation, and conversion metrics.
• Leverage analytics, experimentation, and performance insights to continuously improve content effectiveness and content investment decisions.
• Partner with Demand Generation and Marketing Operations teams to measure content contribution across the buyer journey.
• Leverage AI-enabled tools to accelerate content ideation, research, drafting, content repurposing, and workflow efficiency.
• Establish best practices for incorporating AI into content development while maintaining editorial quality, factual accuracy, and brand integrity.
• Identify emerging opportunities related to AI-driven search, content discovery, and buyer behavior.
• Serve as a champion for innovative content practices that improve efficiency, scalability, and business impact.

Requirements

• 8+ years of B2B content marketing experience, including experience within SaaS, eCommerce, retail technology, or related technology industries.
• Demonstrated success developing and executing content strategies that support brand awareness, demand generation, and revenue growth.
• Exceptional writing, editing, storytelling, and content development skills across multiple formats and audiences.
• Strong understanding of B2B buyer journeys, sales processes, and revenue marketing principles.
• Experience partnering closely with Sales, Product Marketing, Demand Generation, and Customer Success teams.
• Demonstrated experience utilizing AI-enabled tools as part of content creation, research, optimization, and distribution workflows.
• Working knowledge of SEO, GEO, AEO, content discoverability, and digital content performance best practices.
• Experience using marketing automation, CRM, analytics, and content performance platforms.
• Strong communication, stakeholder management, and influence skills.
• 10+ years of B2B content marketing experience.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Experience marketing to enterprise brands, retailers, eCommerce organizations, or digital commerce leaders across EMEA.
• Experience developing executive thought leadership and strategic narrative frameworks.
• Experience with Marketo, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar marketing technologies.
• Experience contributing to AI visibility, structured content, answer engine optimization, or emerging AI search strategies.
• Experience supporting international or multi-region go-to-market organizations.

Benefits

• Enhanced Private Medical Insurance and a Health Cash Back Plan
• Life insurance & disability benefits
• Pension plan with 4% Company match
• Competitive time off package with 25 Days of PTO, 8 Company-paid Holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 Wellness days and 1 Paid Volunteer Day
• £45/month Remote work stipend for internet
• Access to tools to support your wellbeing such as the Calm App and an Employee Assistance Program
• Professional development stipend and learning and development offerings to help you build the skills and connections you need to move forward in your career
• Charitable contribution match per team member