Marketing and Communications Specialist

Role Overview

• Develops strategic, mission‑driven content that elevates the organization’s brand, supports engagement and fundraising goals, and strengthens audience connection.
• Creates high-quality written and visual content across digital and print channels.
• Develops campaign landing pages, embeds and optimizes donation experiences, and provides insights through ongoing KPI reporting.
• Responsible for developing, producing, and managing compelling content that tells the organization’s story.
• Lead and execute all social media initiatives to ensure robust/relevant content is shared.
• Supports media inquiries, press releases, and requests from reporters, in partnership with the Director of Marketing and Communications.
• Produces standard graphic design assets (e.g. flyers, social graphics, digital ads, reports), ensuring branding alignment.
• Collaborates with colleagues to create and disseminate print and digital marcomm pieces.
• Maintains and manages editorial content calendar and communication workflows (internal/external).
• Coordinates marketing intake and intake workflow management, supporting the Director of Marketing and Communications with prioritizing projects.
• Conceptualizes and develops creative content across several focused and overlapping campaigns.
• Collects, analyzes, and reports on KPIs, including email performance, web traffic, social engagement, and campaign results.
• Creates and optimizes landing pages for campaigns, events, and programs (copy, layout, SEO, A/B tests).
• Develops and deploys monthly external e-newsletter and weekly internal updates.
• Manages vendors, such as coordinating with print vendors, external photographers, videographers, and graphic designers, to receive collateral and ensure brand standards are met.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (e.g., Journalism, Graphic Design, Creative Writing) with a minimum of 3 years of relevant, hands-on experience, OR minimum 5 years of relevant professional experience in lieu of a degree.
• Demonstrated experience managing social media platforms, executing marketing campaigns, and utilizing basic graphic design tools (e.g., WordPress, Canva, Adobe Creative Suite, Microsoft Office Suite).
• Strong writing skills with the ability to communicate clearly, professionally, and on time.
• Project management experience preferred, including the ability to manage multiple priorities and meet deadlines.
• Experience supporting events and/or fundraising initiatives preferred.

Tech Stack

• WordPress

Benefits

• BCBS HMO and PPO healthcare coverage options with an opportunity to add family members to plans.
• Free life insurance at 2x your salary up to a maximum of $200,000.
• Additional pay of 10% of your salary up to $7,500 per year (available after 6 months of employment) to use towards a menu of benefits such as: additional health benefits, dental, vision, long-term disability short-term disability, 403b plan, a Roth option, legal coverage, dependent care, flexible spending, and taxable spending.
• Taxable spending may be used for health club membership, fitness activities, tuition reimbursement, student loan repayment, among other options.
• Paid Time Off (“PTO”): PTO starts accruing the first day of employment and accrues at a rate of 35 days in a 12-month period.
• PTO days are used for all days off, including holidays and sick time so you have maximum flexibility in the use of your PTO.
• Timing of vacations may be dependent on client needs, as that’s our first priority.
• PTO goes up to 40 days after 5 years.
• Additional PTO for FMLA-related reasons up to 20 days.
• A remote work policy that provides flexibility in work hours so long as operational needs are met.
• Regular expert training on evidence-based therapy modalities, which includes being able to earn Continuing Education Units.
• A casual dress code.
• Enjoy afternoon milk and cookies every Friday!