Brand Lead – Innovation and Partnerships

Role Overview

• this role is for a highly creative and connected Brand Lead to drive the EPDM zone's partnership strategy.
• This role will be responsible for leading large TTL campaigns on partnerships.
• Building the 3-year partnership roadmap, leading global iconic sponsorships.
• Managing brand partnerships through associations (with creator strategy and leveraging earned media).
• Define KPIs for partnership success to understand brand and commercial impact within a short term and longer term time horizon.
• Oversee specialized partnerships, PR and media agencies to amplify collaborations across social and traditional media.
• Building on the 'Cultural Flywheel' together with our internal cultural agency, the Kitchen i.e. turning partnerships into social conversation and earned talkability.
• Mentorship responsibilities within the team.

Requirements

• 10+ years of marketing experience in a global FMCG company
• Brand Partnerships expertise: 5+ years senior experience in establishing multi-year, large scale opportunities.
• Brand Management: significant experience in understanding brand equity, brand architecture, innovation and multi-category brand management.
• Proven track record of defining brand identity and executing marketing campaigns that drive brand awareness.
• Cultural navigator: strong awareness of what is resonating in culture to drive cultural relevance and earned media, but also where the biggest commercial and brand opportunities lie.
• Negotiation skills: expertise in navigating complex IP licensing, talent contracts, legal implications, and multistakeholder agreements.
• Content deployment: Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
• Stakeholder management: Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
• Media channel experience: Experience with integrated campaigns (TTL) across media channels.

Benefits

• A competitive salary and excellent bonus structure (above market)
• A hybrid working model; because we believe the future of work is based on a building modern, adaptable, and agile workplace culture.
• A wide range of discounts with Kraft Heinz’s partnerships on fashion, electronics, travels and many more!