User Growth Lead – Latam

Role Overview

• Lead and execute end-to-end user growth initiatives for the platform, with a focus on LatAM markets.
• Develop scalable acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems.
• Identify new growth opportunities, untapped user personas, and emerging market trends.
• Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition.
• Partner closely with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution.
• Act as the bridge between marketing and product teams to ensure growth features and campaigns are effectively launched and optimized.
• Drive cross-functional growth initiatives across multiple stakeholders and regional teams.
• Organize and execute user growth campaigns, online/offline events, and ecosystem activations.
• Design platform growth scenarios combining e-commerce, fintech use cases, and real-world payment adoption.
• Develop campaigns inspired by successful fintech growth models (e.g. ecosystem/channel-based acquisition similar to leading digital banks).
• Create innovative acquisition channels and community-driven engagement programs.
• Own growth KPIs including acquisition, activation, engagement, retention, CAC, and ROI metrics.
• Use data insights, experimentation, and growth analytics to optimize campaign performance.
• Establish reporting frameworks and continuously improve growth funnels through testing and iteration
• Understand the fintech landscape including crypto payments, crypto cards, embedded finance, and digital banking ecosystems.
• Explore strategic partnerships and platform collaborations to accelerate user growth.
• Help define regional growth playbooks that can scale globally.

Requirements

• 5+ years of experience in user growth, growth marketing, product growth, or platform growth roles.
• Strong understanding of user growth concepts, lifecycle management, and acquisition channels.
• Experience in fintech, digital banking, crypto payments, crypto cards, or related financial ecosystems.
• Proven experience launching and scaling growth campaigns with measurable business outcomes.
• Strong analytical mindset with experience using data to drive decision-making.
• Ability to work cross-functionally across Product, Marketing, Operations, and Business teams.
• Entrepreneurial mindset with the ability to explore non-traditional growth opportunities and new customer segments.
• Experience in LatAM markets is highly preferred.
• Excellent project management and execution capabilities.
• Experience in platform ecosystem growth or e-commerce growth strategies.
• Familiarity with referral systems, partnership-led growth, and community-driven acquisition.
• Experience working in high-growth startups or fintech environments.
• Knowledge of crypto/web3 user behavior and payment ecosystems is a plus.

Tech Stack

• Web3

Benefits

• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)