Marketing Specialist

Role Overview

• Collaborate with the Marketing Manager to develop and execute comprehensive advertising campaigns and strategies (online and offline)
• Plan and support promotional events and competitions
• Maintain cross-marketing partnerships with other companies
• Create and share content on social media
• Optimize websites for search engines
• Analyze web traffic data
• Conduct customer surveys to better understand market segments
• Coordinate with organizational teams to develop and standardize the company's digital assets
• Monitor the performance of digital assets and provide recommendations to improve performance
• Research digital trends and marketing technology tools aligned with digital marketing strategies and provide implementation proposals
• Work with internal stakeholders to align digital marketing strategies with overarching marketing and business goals
• Support the development of strategies to build a lasting digital connection with our global offices
• Lead the organization's online marketing strategy by planning and executing digital marketing campaigns
• Identify trends and insights
• Plan and oversee the company's ongoing social media presence (Facebook, Instagram, LinkedIn, etc.)
• Actively shape our communication style to deliver engaging brand and product messages to our target audiences
• Collaborate with internal stakeholders to create storytelling opportunities and produce content about our brand, products and technologies
• Own our PR strategy, coordinating with external partners and agencies worldwide
• Coordinate and prepare executives' participation in conferences and events, including speaking engagements
• Manage our social media channels; contribute to creating fresh and compelling copy for other marketing channels

Requirements

• Excellent communication and interpersonal skills
• Strong knowledge of B2B technology, international trade, software and ERP
• 5+ years of experience in PR or executive communications
• Proficient in writing for multiple digital formats – emails, articles, blog posts, social media, sales collateral, infographics and more
• 5+ years of PR and marketing experience

Tech Stack

• ERP

Benefits

• Personalized onboarding and training in our dynamic work environment and in our caniasERP software
• Opportunities to shape and grow within a globally active company
• Performance-based salary
• Interesting projects and rapid assumption of responsibility
• Open communication and short decision-making paths characterize everyday work
• A dedicated and cooperative team looks forward to working with you