Collaborate with Team Leaders (franchisees) to develop strategic local marketing plans designed to drive client acquisition and enhance brand awareness at both the store and surrounding community levels.
Work directly with the SCI marketing and operations support team as well as the store Franchise Team Members (Team Leaders, Area Managers, Store managers).
Create unique and strategic local marketing plans for stores, as well as provide documentation that supports growth opportunities as defined by desired outcomes.
Partner closely with Team Leaders and SCI media teams to develop a hyper-local, six-month marketing plan for all new Grand Opening stores.
Educate and train stylists and Area Managers on how to consistently cultivate community relationships that create opportunities for sustained client-count growth.
Plan and execute “Focus Weeks” by identifying and coordinating B2B partnerships, schools, youth programs, and community organizations that align with the Sport Clips mission and brand values.
Train and support store Team Members on effective local store marketing strategies and community engagement practices.
Coordinate marketing efforts for Watchlist and Transition stores at the point such stores are deemed “marketing ready” by the SCI Regional Directors and Coaches.
Develop executable marketing plans that drive client count and enhance brand presence.

Bachelor’s degree in marketing, business, or a related field, or equivalent work experience.
1-2 years of previous experience in field marketing, trade show and/or event marketing.
Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously and adapt quickly to changing priorities.
Strong interpersonal and communication skills with a natural ability to build rapport and foster long-lasting relationships with diverse stakeholders.
Ability to work autonomously and make sound decisions – while also being Team-oriented with a desire to collaborate.
Strong work ethic
Extensive travel required – up to 60%.
Ability to travel frequently within the local/regional area for events and partner meetings.
Proficient in MS Office (Excel, PowerPoint, Word, Outlook)

Field Marketing Specialist

Key skills