Head of Ads Enterprise Marketing

Role Overview

• Define the end-to-end enterprise advertiser marketing strategy across awareness, consideration, pipeline creation, adoption, expansion, and long-term growth.
• Develop OpenAI’s enterprise advertising narratives, positioning, and messaging architecture across AI-powered marketing, creativity, measurement, and consumer engagement.
• Build compelling brand positioning that establishes OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies.
• Lead category thought leadership programs and content strategy that position OpenAI as a leading voice on the future of advertising, AI, creativity, and measurement.
• Create executive storytelling frameworks and high-impact communications for senior client engagements, keynote presentations, media moments, and industry conversations.
• Develop strategic sales enablement programs, positioning, and materials that help commercial teams articulate differentiated value across industries, customer segments, and buying audiences.
• Lead the development of flagship customer stories, case studies, and proof points that demonstrate measurable business outcomes and advertiser success.
• Build integrated demand generation and account-based marketing programs targeting priority accounts and industries through owned media, partner channels, executive engagement, and industry activations.
• Define industry-specific narratives and go-to-market strategies across key verticals including CPG, Retail, Automotive, Financial Services, Technology, Entertainment, Telecom, and Travel.
• Own OpenAI’s presence and narrative strategy at major industry events including Cannes Lions, CES, Advertising Week, Possible, and DMEXCO.
• Partner closely with Product Marketing and Product teams to translate roadmap innovations into market-ready launches, customer education, and enterprise sales motions.
• Establish measurement frameworks to track brand perception, executive engagement, pipeline contribution, influenced revenue, content performance, and market momentum, while building and leading a high-performing team over time.

Requirements

• Have 12+ years of experience in B2B marketing, enterprise marketing, ad sales marketing, product marketing, brand strategy, or strategic go-to-market leadership.
• Have built or led enterprise advertising marketing programs at a scaled digital media platforms.
• Deeply understand how enterprise advertisers and agencies make buying decisions, including procurement cycles, executive stakeholders, measurement requirements, and long-term partnerships.
• Have significant experience developing executive narratives, thought leadership platforms, and enterprise positioning strategies that influence senior marketers and industry decision-makers.
• Have experience building sophisticated content marketing ecosystems that support both brand leadership and pipeline generation.
• Have led world-class tent-pole event strategies and know how to convert marquee moments into measurable brand and commercial impact.
• Have built high-quality sales enablement ecosystems that help commercial teams win complex deals.
• Are fluent in advertising concepts including brand building, performance media, measurement, attribution, audience strategy, creative effectiveness, and media planning.
• Are highly analytical and comfortable connecting marketing investments to pipeline and revenue outcomes.
• Can translate complex technology into clear, credible narratives for CMOs, agency leaders, media executives, and enterprise buyers.
• Thrive in ambiguous, fast-moving environments where you are building new functions from scratch.
• Are an excellent people leader who can attract top talent and raise the quality bar quickly.

Benefits

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.