Identify and qualify potential leads through online research, databases, and industry platforms.
Develop strategies to expand the prospect base and target markets.
Plan, design, and execute email marketing campaigns to engage prospects and clients.
Monitor campaign performance and optimize for higher conversion rates.
Maintain and update the CRM system with accurate lead and client information.
Track lead progress through the sales funnel and ensure timely follow-ups.
Conduct personalized outreach to prospects via email, phone, and social platforms.
Manage follow-up communications to nurture leads and build long-term relationships.
Perform market research to identify trends, competitor activities, and potential opportunities.
Provide insights and reports to support sales and marketing strategies.
Accurately input, update, and maintain data in CRM systems, spreadsheets, and other databases.

Bachelor’s degree in marketing, Business, Communications, or related field (preferred).
Proven experience in lead generation, email marketing, or sales support.
Familiarity with CRM tools and marketing automation platforms.
Strong written and verbal communication skills.
Excellent organizational and time-management abilities.
Analytical mindset with attention to detail.
Proficiency in data entry and spreadsheet management.

Lead Generation and Marketing Associate

Key skills