Content Strategy & Execution – Prioritise and execute country content strategy and growth levers, owning content health and production for your country to drive relevance, scale, and business impact.
Content Quality & Relevance – Ensure that your country’s content meets Canva’s standards, resonates culturally, and supports strategic growth metrics.
Feedback & Insights – Gather input from sales, partners, and local peers to refine content strategies and enhance Canva’s country impact.
Discovery & Performance – Own your country’s content performance across discovery, editorial ensuring the right local content is surfaced through search, recommendations, and editorial, and optimised for engagement, activation, and retention.
Editorial & Trends Leadership – Execute your country’s editorial strategy across surfaces (e.g. Showcases), identifying and activating cultural moments in partnership with Marketing, Social and PR.
Cross-Functional Collaboration – Act as a strategic partner to Country Manager and country peers to align priorities, unblock execution, and drive content-led growth.
Creator & Partner Engagement – In collaboration with your country community and partnerships managers, build relationships with local creators and partnerships to activate a thriving content ecosystem.

3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media or marketplace global technology companies.
A deep understanding of content, trends, and aesthetics in your market (or markets), with a pulse on what resonates with local users.
A proactive, solutions-driven approach, capable of balancing strategy with hands-on execution.
Exceptional stakeholder management skills, with the ability to align cross-functional teams across regions.
Experience working in fast-moving, dynamic environments, comfortable with ambiguity and change.
Strong analytical skills to assess content performance and inform strategy adjustments.
A track record of successfully managing production workflows, partnerships, and/ or supporting and activating local creators.
Language skills and cultural knowledge relevant to your geographic market, with ability to work effectively across different time zones.

Content Strategy Lead

Key skills