Develop and execute a regional growth plan to identify and convert high-value fleet opportunities, focusing on industries where Ford’s commercial line-up provides a distinct operational advantage.
Conduct detailed fleet needs analysis, including technical upfit specifications, parts and service requirements, and consideration of Total Cost of Ownership (TCO) to provide comprehensive solutions for prospective clients.
Take full ownership of the sales life cycle – from identifying initial prospects, driving lead generation and building deep relationships with key decision-makers through to final contract execution and transition to ongoing account management.
Manage complex, large-scale tender submissions from initial scoping to final award, moving beyond “price” to sell the value of Ford’s commercial range and services for large-scale fleet operations.
Partner with Regional teams and Dealer fleet departments across WA, SA and NT to ensure a seamless transition from ‘lead’ to ‘delivery’ and provide ongoing service support.
Maintain a rigorous, data-driven approach to the sales funnel using Salesforce, providing accurate forecasting and market intelligence back to Ford’s National Head Office.

A ‘Hunter’ Mindset: You have 5+ years of experience in B2B field sales experience, specifically within capital equipment, commercial vehicles, accessories or modifications, or fleet management services. You thrive on opening doors, building relationships with key decision-makers and closing complex deals.
Regional Expertise: Experience managing the WA/SA/NT markets is highly regarded. You understand the logistical and operational challenges of fleets operating in remote environments.
Resilient & High-Energy Mindset: You possess an infectious "can-do" attitude and the grit required to manage a large geographical territory. You are a self-starter who maintains high momentum and optimism, even when navigating complex sales cycles.
Technical Aptitude: Strong knowledge of and passion for commercial vehicles and fleet services, and how these impact a business’ bottom line.
Communication: Exceptional negotiation and presentation skills, with the ability to translate Ford’s commercial vehicle solutions into tangible business benefits.
Autonomy: A motivated self-starter who thrives in a field-based environment and can maintain high activity levels while travelling or based in the Perth regional office.

Exclusive discounted leasing on our latest models, including the newly launched Ranger Super Duty.
Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.
Flexible Work Arrangements.
Growth and development opportunities via internal and external training.
Paid parental leave from day 1.
Comprehensive Employee Assist Program.
Wellness Programs including Free Flu Vaccinations and Health Checks.
Paid volunteer days.

Business Development Manager

Key skills