Own channel marketing deployment plans (offline) aligned to brand plans and cycle objectives
Define activity KPIs, track performance and report results and insights into marketing drumbeats and post implementation reviews
Lead hands-on deployment of marketing activations across brands and projects within the channel scope
Brief, manage and challenge creative, media, production and deployment agencies to ensure timely, high-quality and cost-efficient execution
Own channel budget management, spend tracking, financial reporting and invoice control
Drive execution across offline ecosystems and connect with digital channels
Plan and deploy experiential marketing activations in collaboration with internal stakeholders and external partners, ensuring brand consistency, high-quality execution and delivery against agreed objectives
Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

3+ years of experience in marketing deployment, activation, digital marketing, trade marketing or a similar role
Proven experience operating in a multi-brand and/or multi-category environment; FMCG experience strongly preferred
Demonstrated hands-on experience deploying marketing plans across physical consumer touchpoints
Strong understanding of key marketing principles: consumer needs, consumer behaviours and journeys and activation channels & touchpoints
Strong understanding of consumer journeys and activation mechanics
Strong project management skills and ability to maintain focus on several projects at the same time and effective planning/prioritization skills
Experience briefing, managing and challenging agencies (creative, media, production, deployment)
Full professional proficiency in English; Swedish is an advantage.

Marketing Deployment Executive

Key skills