Develop and implement demand generation strategies aligned with business objectives and revenue targets
Plan, execute, and optimize multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)
Drive top-of-funnel lead generation and implement nurturing programs to move prospects through the sales funnel
Build and organize lead flow through website optimization (CTAs, landing pages, conversion paths)
Manage campaign budgets and allocate resources effectively to maximize ROI
Analyze campaign performance and use data-driven insights to optimize efforts
Collaborate with Product Marketing to develop compelling content, offers, and messaging
Coordinate with third-party agencies to execute content, events, and syndication programs
Ensure consistent branding and positioning across all demand generation initiatives
Own the demand gen tech stack: MarkOps platforms, ABM tools and marketing analytics tools.
Stay current with the latest demand generation technologies and trends

Enterprise B2B SaaS Demand Gen Experience: Proven track record in demand generation for enterprise software, including ABM campaigns, email marketing, social media (including influencer marketing and growth hacking), SEO, and PPC
Marketing Stack Expertise: Hands-on experience setting up and managing MarkOps platforms, ABM tools, marketing analytics.
Startup DNA: Experience operating in high-growth environments, building new systems, and implementing new tools from scratch

Demand Generation Lead

Key skills