Define commercial program strategy – Develop and own the overarching strategy for inbound and outbound commercial programs.
Translate strategic objectives into structured program components including messaging frameworks, sequencing logic, audience segmentation, and engagement plays.
Own the Commercial Programs calendar, coordinating with Marketing on campaign timing, product launches, and seasonal priorities.
Track and assess Sales and BDR team capacity against program demand, flagging gaps or overload risks.
Create Sales and BDR team member cadences that align with engagements and product messaging.
Maintain process documentation for inbound and outbound efforts between Sales, BDR, and Marketing.

3–5+ years of experience in sales enablement, sales operations, commercial programs, or a related role.
Demonstrated experience managing outbound programs, cadence design, or sales engagement platforms at scale.
Proven ability to operate in a cross-functional capacity, partnering with Sales, BDR, and Marketing teams.

Commercial Programs Manager

Key skills