Managing marketing expenditures to ensure alignment with the allocated budget
Own and manage the direct mail contact plan, including budget/forecasting, creative formats, audience targeting, and offer planning
Disseminating marketing campaign details and customer feedback to promote unified understanding
Leveraging demographic and market data to support marketing objectives and campaigns
Engaging stakeholders throughout the development and launch phases of marketing plans
Monitoring campaign effectiveness using KPIs and ROI metrics to report on marketing success
Aligning marketing efforts with product development for synchronized product launches and feature promotions
Close partnership with vendor resources to ensure seamless in market execution of Direct Mail campaigns
Creation of strategic briefs to build internal alignment and provide guidance to creative resources
Partner internally on creative reviews for strategic initiatives to ensure go to market alignment between DM and other tactics
Prioritize test & learn agenda for channel across consumer lifecycle, focus on maximizing benefit of AI assets in outreach
Developing Power Point slides for presentations and strong presentation skills for presenting to senior leaders.

Bachelor's Degree
7-10 Years Relevant Work Experience
Skills: Analytics, Collaboration, Executive Presenting, Planning, Strategic Thinking

Best-in-class Benefits to eligible employees
Array of options, expert guidance, and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Senior Manager, Targeted Strategy & Execution, Direct Mail

Key skills