Group Marketing Strategy Manager

Role Overview

• Develop global category and portfolio strategies, identifying “big bet” growth opportunities through robust segmentation, market analysis, and strategic frameworks.
• Guide strategic planning cycles, recommending targets, KPIs, brand roles, and budget allocations across categories, brands, and products.
• Lead the creation of long-term category strategies that are adaptable to regional market dynamics and consumer needs.
• Act as a trusted business partner to regional Sales and Marketing teams, integrating commercial strategies and market insights into a coherent global marketing strategy.
• Ensure alignment between regional and global marketing strategies and their connection to Harman’s enterprise strategy.
• Partner with regional marketing teams to translate global strategies into qualitative and quantitative objectives and initiatives.
• Support analyzing and drive distilling the market forces that are impacting the category today and tomorrow.
• Identify opportunities that will grow the category or enable growth in the category and manage category development through tools, processes, and templates.
• Assess the attractiveness and attainability of category growth opportunities and feed category growth story and growth opportunities into the BU roadmap.
• Own creation of opportunity blueprint required to realize the opportunity across the marketing mix, informing Category Strategy and HTW strategy.
• Collaborate with brand teams on strategic initiatives by informing about market enablers and barriers and competitive forces and brand growth plan and campaigns.
• Collaborate with regional category & marketing planning to tailor category strategies to local market conditions and ensure fit-for-purpose execution.
• Represent Marketing in the GTM triangle in early phases of GTM process.
• Support HTW draft with category and consumer insights.
• Collaborate with GTM team on finalizing HTW strategy and product and pitch deck.
• Design and implement a recommendation framework for global targets and KPIs based on market attractiveness and cost of playing.
• Co-manage regional marketing investment balance with regional leaders to optimize long-term success.
• Enable regional GMs and marketing leads to prioritize key business challenges and opportunities, driving efficient resource allocation.
• Contribute to annual marketing planning cycles, ensuring strategies are fact-based, investment-optimized, and aligned across global and regional teams.
• Ensure consistent execution and integration of category and portfolio strategies across all touchpoints.

Requirements

• Proven leadership experience in global marketing strategy, category management, or portfolio strategy roles.
• Strong analytical and strategic thinking skills with the ability to synthesize complex data into actionable insights.
• Demonstrated success in cross-functional collaboration and influencing senior stakeholders.
• Experience influencing multiple teams and driving performance across diverse markets.
• Excellent communication and presentation skills; ability to translate strategy into compelling narratives.
• Leadership experience in B2B2C or premium brand environments, especially in tech industry / consumer electronics (bonus points).
• Demonstrated success in leading teams through cultural integration in fast-changing business environments (bonus points).
• Known for introducing structured frameworks or innovative approaches to resolve entrenched challenges and unlock enterprise value (bonus points).

Benefits

• flexible work schedule where you can work from home up to 40%
• friendly global working atmosphere
• diverse and inclusive work environment
• professional training
• competitive market base compensation plus a 13th month salary
• 28 holidays per year
• highly valued commuter travel package
• EUR 100,
• environment allowance when commuting via public transport or bike
• collective health insurance scheme
• pension
• top-notch employee discounts on world class HARMAN/Samsung products
• professional development opportunities through HARMAN University’s business and leadership academies
• internal talent management leadership acceleration programs
• “Be Brilliant” employee recognition and rewards program