About this role

Design and own marketing measurement methodologies, including incrementality testing, marketing mix modeling, multi-touch attribution, and experiment design
Build statistical and machine learning models to evaluate channel effectiveness, forecast outcomes, and inform budget allocation
Translate ambiguous business questions into rigorous analytical plans and deliver findings to both technical and non-technical stakeholders

5 or more years of experience in data science or quantitative analytics
Strong track record in marketing measurement, experimentation, or causal inference
Highly proficient in SQL and Python (or R)
Comfortable working with large, messy, real-world datasets
Hands-on experience with incrementality and lift testing, marketing mix modeling, attribution modeling, or A/B and experiment design
Solid foundation in statistics and causal inference
Able to work independently in an ambiguous environment
Ability to scope own problems and communicate results persuasively to senior stakeholders

Senior Data Scientist, MarTech, Data Science and Measurement

Key skills