Growth Marketing Manager

Role Overview

• Conversion Rate Optimization
• Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout.
• Partner with design and engineering to ship tests quickly and instrument them correctly.
• Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests.
• Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion.
• Maintain a prioritized test backlog tied to revenue impact.
• Upsell System (Free to Paid)
• Build and optimize five behavioral email sequences tied to distinct user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high-usage approaching limit.
• Configure trigger logic in the ESP, working with engineering to ensure events fire correctly.
• Write or direct copy for all upsell sequences.
• Run ongoing A/B tests on subject lines, angle, timing, and CTAs.
• Own upgrade conversion rate as a primary KPI.
• Retention System (Paid User Engagement)
• Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior.
• Define and route the four retention segments (Champion, Engaged, At-Risk, Dormant) into distinct email sequences.
• Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys.
• Recalibrate segment thresholds quarterly.
• Own monthly churn rate and retention KPIs.
• Email and Testing Infrastructure
• Lead ESP selection (Klaviyo, Customer.io, or comparable).
• Own domain authentication (SPF, DKIM, DMARC) and deliverability.
• Scope the event tracking pipeline (Segment or equivalent) with engineering.
• Build a reusable template library and list hygiene workflows.
• Build a unified performance dashboard covering CRO and lifecycle KPIs.
• Acquisition Email (Collaborator, Not Owner)
• Acquisition email sits with growth and paid marketing. You contribute strategic input on sequence structure and copy, and flag handoff opportunities between acquisition and lifecycle. You do not own the broadcast calendar or the paid acquisition list.

Requirements

• 4 to 6 years in lifecycle, retention, or marketing automation, ideally SaaS, consumer tech, or subscription.
• Hands-on builder experience with a modern behavioral ESP (Klaviyo, Customer.io, or comparable).
• Capable of configuring complex trigger logic, not just sending campaigns.
• Direct experience running CRO programs: hypothesis-driven testing, statistical rigor, shipping tests with design and engineering, and tools like VWO, Optimizely, or GA experiments.
• Strong understanding of event-based trigger architecture and how to specify events for engineering.
• Ability to both write on-brand copy and configure behavioral logic. This role does not split those.
• Track record of improving conversion, retention, or upgrade rates through measurable programs.
• Comfortable with data: define segments, read performance reports, make data-informed decisions.
• Experience integrating NPS or satisfaction surveys into a marketing workflow.

Nice to Have

• Marketing to student audiences or price-sensitive consumer segments.
• Familiarity with Segment or comparable CDPs.
• Background in product-led growth or freemium conversion.
• Experience building lifecycle and CRO infrastructure from scratch.
• Familiarity with email verification tools and deliverability best practices.

Benefits

• Competitive salary in USD
• Fully remote