Plan, launch, and optimize integrated, multi-channel lifecycle campaigns that drive engagement, product adoption, expansion, and retention.
Develop data-backed hypotheses, campaign briefs, and clear success metrics.
Collaborate cross-functionally to align targeting, messaging, and campaign execution.
Partner with Content, Product Marketing, and Design to ensure assets support lifecycle goals.
Build and refine automated journeys across onboarding, activation, engagement, and renewal.
Improve personalization and segmentation to deliver relevant customer experiences.
Establish consistent campaign reporting, dashboards, and insights to inform iteration and scale.

3-5 years of B2B experience in customer marketing, lifecycle marketing, or customer success.
Proven track record of retaining and growing a customer base through lifecycle programs.
Experience designing and executing demand generation or lifecycle campaigns.
Strong understanding of funnel metrics, segmentation, and campaign analytics.
Excellent cross-functional communicator and collaborator.
Experience mentoring junior teammates and managing complex projects.

Equity for all employees
Flexible time off and paid volunteer days
401k match and RRSP
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave

Customer Lifecycle Marketing Manager

Key skills