Senior Social Media Manager

Role Overview

• Lead and manage the overall social media strategy across Marketing, Events, and Group functions
• Develop clear social media plans that support business and growth objectives
• Ensure all social media activity is aligned with the Group’s brand and messaging
• Act as the main point of contact and expert for all social media matters
• Oversee social media calendars across teams and divisions
• Guide content creation to ensure it is engaging, relevant, and high quality
• Provide clear direction and briefs to content, design, and marketing teams
• Ensure consistency in tone, style, and messaging across all platforms
• Support and guide social media planning for events and campaigns
• Define and track key performance indicators for social media
• Monitor performance across all platforms and make improvements based on data
• Share regular performance reports with management, including insights and recommendations
• Continuously optimise content and strategy to improve results
• Plan and manage social media campaigns to increase awareness, engagement, and conversions
• Work closely with internal teams to ensure campaigns are aligned and delivered on time
• Support the promotion of events, products, and brand initiatives
• Oversee social media inboxes and ensure timely and professional responses
• Build and maintain strong relationships with the online community
• Lead and manage the social media team, providing clear direction and priorities
• Set goals and KPIs, ensuring alignment with business objectives
• Support, coach, and develop team members to drive performance
• Ensure high-quality output and strong collaboration across teams
• Stay up to date with social media trends, tools, and platform updates
• Suggest and test new ideas to improve performance and engagement
• Create content when needed, including quick, real-time content

Requirements

• 6+ years of experience in social media management, with at least 2 years in a senior or leadership role
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• Proven experience managing multiple brands, business units, or large-scale social media accounts
• Experience delivering social media strategies that drive measurable business results
• Strong background in campaign planning and performance tracking
• Experience working with cross-functional teams
• Experience in events, exhibitions, or B2B marketing is a plus
• Proven experience managing social media at a senior level
• Strong ability to build and execute social media strategies
• Excellent writing and communication skills
• Good understanding of content creation and visual storytelling
• Strong analytical skills and ability to use data to improve performance
• Experience with social media platforms (Facebook, Instagram, TikTok, LinkedIn, X, YouTube)
• Familiarity with social media and analytics tools (e.g. Meta tools, Google Ads)
• Ability to manage multiple projects and meet deadlines

Benefits

• Annual Discretionary Bonus
• 21 Days Annual Leave
• Health & Dental Coverage
• 5 Paid Sick Days
• Flexible Working Hours
• Hybrid (2 days form home)
• Early Out on Fridays
• Long Weekend Leave
• Maternity & Paternity Top-Up Allowance
• Complimentary Lunch at the office
• Company Laptop provided