Build and own a social content engine that consistently increases reach, engagement, and brand trust across priority channels (ex: Instagram, TikTok, YouTube Shorts).
Create and manage a clear, realistic content calendar that connects launches, promos, and evergreen storytelling
Write high-performing captions, hooks, and community prompts that match the brand voice and drive action
Publish, schedule, and optimize content (format, timing, hashtags/SEO, trends) based on what the data says is working
Lead community management: respond with warmth and accuracy, escalate issues appropriately, and turn comments/DMs into insights
Partner with creators/influencers and UGC contributors to source, brief, and repurpose content (with usage rights tracked and organized)
Track performance weekly (growth, engagement, CTR, saves, watch time) and turn results into clear recommendations
Work smoothly with designers, editors, and marketing leads to ship content on time without sacrificing quality
Stay current on platform changes and beauty content trends, then test quickly and report what you learn

Must-Have:

5+ years of hands-on social media management for a consumer brand (beauty, skincare, haircare, wellness, or lifestyle strongly preferred)
Proven ability to create platform-native content that performs (you can explain why a post worked, not just that it did)
Strong writing skills with a sharp eye for tone, clarity, and brand consistency
Comfort using social scheduling and analytics tools (native analytics is fine; Sprout/Later/Hootsuite is a plus)
Experience building and maintaining a content calendar and meeting publishing deadlines in a remote setup
Strong communication and reliability in a fully remote environment
Ownership mindset: you follow through, spot gaps early, and keep work moving without being chased

Nice to Have:

Beauty industry experience (products, ingredients, routines, launches, creator culture) and strong intuition for what audiences trust
Basic short-form editing skills (CapCut, Premiere Rush, or similar) and comfort directing simple UGC edits
Experience supporting product launches, promos, and social commerce (Shop links, landing pages, UTM tracking)
Experience working with influencers/creators including brief writing and usage rights tracking
Light paid social boosting coordination (working with a performance marketer, sharing creative learnings)

Social Media Manager, Beauty Industry

Key skills