You'll join our Marketing Analytics team — a team focused on understanding and optimising every marketing channel, from brand and Above-The-Line through to conversion drivers like Paid Search. Our ambition is to build a best-in-class customer experience, and as the analytical lead for Earned & Owned you'll play a defining role in getting us there.
You’ll work with modern tools and databases—including SQL, Python, Claude Code to:
Own the measurement strategy for CRM, SEO/organic and content — how we attribute value, set targets, and prove incrementality across channels that don't behave like paid
Partner with senior CRM, SEO and Content leaders to shape strategy, prioritise investment, and surface the biggest commercial opportunities
Build and evolve the analytical frameworks the business relies on long-term — customer lifetime value, organic forecasting, content performance, journey personalisation
Lead complex, cross-functional analytical projects end-to-end, from ambiguous scoping through to senior exec recommendation and adoption
Mentor and uplift other analysts, raising the bar on technical craft, commercial framing and stakeholder impact
Proactively diagnose trends, risks and opportunities across earned and owned channels, automating monitoring wherever possible

Significant experience (Lead/Staff level) in a marketing analytics role, with deep exposure to one of: CRM/lifecycle, customer analytics, SEO/organic, content
Expert SQL; strong Python for modelling, automation and experimentation
A track record of influencing senior stakeholders — scoping ambiguous problems, landing recommendations, and getting decisions made
Experience building durable measurement frameworks and complex operational/financial models for marketing investment, and presenting them to senior executives
Experience with BI tooling, Git, dbt are nice-to-haves.
Strong product and commercial instinct — you see past the metric to the customer behaviour and business decision behind it
Strong prioritisation and urgency; you understand that not every task is urgent, but every day is

**You don’t need to tick off everything on this list

so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us! **

10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
Employer-matching pension contributions up to 7.5%
A one-off £300 “work from home” budget to help contribute towards a great work environment at home
Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
Private medical cover, critical illness cover, and employee assistance programme
A healthy learning and training budget
Electric vehicle and cycle to work schemes
Free in-office gym, accessible 7 days a week
Free breakfast in the office daily
You’ll be equipped with great technology (choice of Mac or Windows)
Free access to the Calm and Peppy app for physical and mental health
Regular events
from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.

Lead Marketing Analyst

Key skills