Role Overview
- You'll join our Marketing Analytics team — a team focused on understanding and optimising every marketing channel, from brand and Above-The-Line through to conversion drivers like Paid Search. Our ambition is to build a best-in-class customer experience, and as the analytical lead for Earned & Owned you'll play a defining role in getting us there.
- You’ll work with modern tools and databases—including SQL, Python, Claude Code to:
- Own the measurement strategy for CRM, SEO/organic and content — how we attribute value, set targets, and prove incrementality across channels that don't behave like paid
- Partner with senior CRM, SEO and Content leaders to shape strategy, prioritise investment, and surface the biggest commercial opportunities
- Build and evolve the analytical frameworks the business relies on long-term — customer lifetime value, organic forecasting, content performance, journey personalisation
- Lead complex, cross-functional analytical projects end-to-end, from ambiguous scoping through to senior exec recommendation and adoption
- Mentor and uplift other analysts, raising the bar on technical craft, commercial framing and stakeholder impact
- Proactively diagnose trends, risks and opportunities across earned and owned channels, automating monitoring wherever possible
Requirements
- Significant experience (Lead/Staff level) in a marketing analytics role, with deep exposure to one of: CRM/lifecycle, customer analytics, SEO/organic, content
- Expert SQL; strong Python for modelling, automation and experimentation
- A track record of influencing senior stakeholders — scoping ambiguous problems, landing recommendations, and getting decisions made
- Experience building durable measurement frameworks and complex operational/financial models for marketing investment, and presenting them to senior executives
- Experience with BI tooling, Git, dbt are nice-to-haves.
- Strong product and commercial instinct — you see past the metric to the customer behaviour and business decision behind it
- Strong prioritisation and urgency; you understand that not every task is urgent, but every day is
**You don’t need to tick off everything on this list
- so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us! **
Tech Stack
Benefits
- 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
- A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
- Employer-matching pension contributions up to 7.5%
- A one-off £300 “work from home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
- Private medical cover, critical illness cover, and employee assistance programme
- A healthy learning and training budget
- Electric vehicle and cycle to work schemes
- Free in-office gym, accessible 7 days a week
- Free breakfast in the office daily
- You’ll be equipped with great technology (choice of Mac or Windows)
- Free access to the Calm and Peppy app for physical and mental health
- Regular events
- from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.