Perform daily/weekly checks to confirm automations and data imports are running correctly; log and flag any issues
Apply routine website content updates (copy-paste level; custom PHP/HTML backend — no coding required)
Check and maintain marketing material stock levels across warehouse and office locations via phone/email
Serve as a communication liaison — checking in with internal team members on behalf of the owner and relaying anything that needs his attention
Handle general admin tasks as assigned (Google Workspace — Docs, Sheets, Gmail)
Manage the general company inbox (info@) — sorting, forwarding to relevant departments, and sending holding/clarification replies where needed (As trust develops)
Act as a first filter for inbound inquiries, distinguishing buy-side vs sell-side contacts and routing accordingly (As trust develops)
Support calendar management for the owner (As trust develops)

Strong attention to detail — this role is all about consistency and follow-through
Comfortable working independently with minimal hand-holding
Tech-savvy; comfortable with Google Workspace and confident learning new tools
Basic familiarity with HTML is a plus (not required, but handy)
Good written English for professional email correspondence
Reliable availability during EST business hours (approx. 9am start)
Long-term mindset — the owner values loyalty and stability over short engagements
Experience supporting a senior executive or business owner (Nice to Have)
Familiarity with AI tools or automation workflows (Zapier, Make, etc.) (Nice to Have)
Prior experience in e-commerce, wholesale, or import/export environments (Nice to Have)

Executive and Admin Assistant

Key skills