Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.
Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.
Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.
Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.
Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts.
Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.
Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.

3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.
Demonstrated experience managing cross-functional teams and aligning closely with Sales to deliver joint marketing-sales objectives.
Exceptional analytical skills with a data-driven approach to measuring campaign success and reporting clear ROI.
2+ years of hands-on experience with HubSpot.
Creative thinker who excels in generating unique, compelling campaign concepts.
Comprehensive familiarity with major paid acquisition channels and digital marketing strategies.
Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus.

Competitive salary and growth-based bonus opportunities
Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
Opportunities to attend international conferences and team off-sites
Generous education budget for professional development and certifications
Hybrid structure: 3 days in office (in our Austin office), 2 remote

Demand Generation Marketing Manager

Key skills