Senior Product Marketing Manager

EvenUp is a company on a mission to close the justice gap using technology and AI, empowering personal injury lawyers and victims. They are looking for a Senior Product Marketing Manager to drive the strategic narrative and messaging for their platform offerings, collaborating with various teams to enhance customer and partner adoption.

Responsibilities:

• Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement
• Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy
• Think Creatively About Content & Campaigns: Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences
• Build Strong Customer Relationships: Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities
• Enable Sales & Internal Teams: Create imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos—to empower teams to articulate platform value with confidence and creativity
• Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation
• Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning

Requirements:

• 4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred
• A creative thinker who isn't afraid to experiment with bold ideas, unconventional formats, and new campaign approaches
• Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value
• Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product, and marketing initiatives
• Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders
• Analytical mindset with comfort using data to validate ideas and measure impact
• Ability to thrive in fast-paced, evolving environments with multiple priorities
• Skilled at managing multiple priorities in fast-paced, ambiguous environments
• Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms)
• Familiarity with developer ecosystems, partner channels, or app marketplaces
• Background in enterprise GTM strategies, analyst relations, and field enablement
• Experience in Legal Tech, personal injury, or adjacent industries