Manage and optimize ad campaigns across various platforms to maximize marketing investments.
Develop cost-efficient strategies, analyze performance data, and provide actionable insights.
Create comprehensive media plans, conduct keyword and competitor research, and implement testing for improved results.
Collaborate with teams, maintain data reliability, and stay updated with the latest trends in digital advertising.
Plan and execute digital ad campaigns based on the agreed strategy with the client;
Conduct keyword research to maximize all search opportunities relevant to the client’s business;
Research and analyze competitor(s) strategies and executions;
Track and manage campaign spending to ensure that campaigns are cost-efficient meeting the expected ROI;
Track, report, and analyze website analytics and other online/ digital initiatives;
Monitor campaign performance and generate reports and insights that are pertinent to campaign optimization;
Optimize campaign performances through various testing and experimentation as deemed appropriate;
Conduct continuous research and optimization efforts based on industry updates, best practices, and gathered data;

Candidates must possess at least Advertising/Media, Journalism, Linguistics/Languages, Mass Communications, Marketing, or equivalent.
Preferably with a minimum experience of at least 1 year in a related field.
Proficiency in utilizing Microsoft Excel and Google Sheets is essential for this role.
Must be knowledgeable in Google Workspace.
Good written and verbal communication skills
Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
Driven, passionate, and self-motivated
Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
Should have a basic understanding of the
Google Analytics
Google Suite
Google Adwords
MS Excel/Google Sheets
Meta Business Suite
Meta Ads Manager
Analyzing Data
A/B Testing

Digital Marketing Specialist

Key skills