AI Creative, Copywriter

Role Overview

• Write high-quality copy across formats, from long-form articles, product explainers, and whitepapers to short-form ads, social posts, email campaigns, and landing page headlines.
• Translate complex crypto and Web3 concepts (tokenomics, staking, DeFi, NFTs, and beyond) into clear, engaging language that resonates with both crypto-native audiences and newcomers.
• Develop and maintain a consistent brand voice across all channels, adapting tone and register for different contexts and platforms.
• Use AI tools (specifically Claude as business LLM with MCPs and agents built in) to increase content output and quality
• while ensuring all copy meets a high human editorial standard before publication.
• Collaborate closely with product, design, and marketing teams to craft narratives that support launches, campaigns, and growth initiatives.
• Research and stay ahead of trends in the crypto/Web3 space, ensuring content is timely, accurate, and culturally relevant.
• Support creative concepting for campaigns
• contributing ideas, messaging frameworks, and copy directions that go beyond execution.
• Review and edit copy produced by AI tools or other team members, applying a consistent editorial lens.
• Occasionally contribute to image and visual creative briefs, with a working understanding of AI image generation tools.

Requirements

• Demonstrable experience as a copywriter, content strategist, or creative with a strong portfolio spanning both long and short-form work.
• Exceptional writing skills, clear, purposeful, and adaptable across tone and format.
• An instinct for structure and storytelling: you know how to build a narrative arc and when to strip it back to a single, punchy line.
• Strong editing skills; you can self-edit ruthlessly and improve the work of others without losing their voice.
• Solid understanding of the crypto and Web3 ecosystem. You can speak fluently about Bitcoin, DeFi, NFTs, tokenomics, and the broader crypto landscape.
• Experience writing about or working within Web3 products or companies, whether at an exchange, protocol, wallet, infrastructure provider, or agency.
• An ability to empathise with both technical and non-technical audiences, and calibrate copy accordingly.
• Awareness of the regulatory and reputational sensitivities in the crypto space, and how to write compliantly without losing impact.
• Hands-on experience using AI writing tools (ChatGPT, Claude, Gemini, etc.) as part of a professional creative workflow — not just casual use.
• Strong prompt engineering skills: you know how to brief an AI effectively and get consistently high-quality outputs.
• A clear editorial framework for knowing when AI-generated content is good enough to use, when it needs significant reworking, and when to start from scratch.
• Familiarity with AI image generation tools is a plus, but not a primary requirement.
• Curiosity about emerging AI creative tools and a willingness to test, iterate, and share what works.
• Comfortable working at pace in a fast-moving environment — you can manage multiple briefs, hit deadlines, and maintain quality under pressure.
• Collaborative by nature; you work well with designers, product managers, and marketers, and can take a brief as well as help define one.
• Proactive and self-directed — you don't wait to be told what to write about, you spot the opportunity and pitch it.
• A genuine interest in the intersection of AI and creativity — and a thoughtful view on where human craft still matters most.

Tech Stack

• Web3

Benefits

• Learning support
• courses, English classes, and conferences (up to 100% reimbursement)
• Unique loyalty program
• receive corporate digital miners and earn passive income with no investment
• Team culture: retreats in international locations (for example, company apartments in Cyprus).
• Memorable events with wow prizes
• we celebrate big occasions in a big way
• “Employee of the Month” award
• we recognize and reward our top performers
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• New career tracks
• real opportunities to grow into expert or top management roles
• Work-life fit
• flexible hours and remote work. You don’t need to chase balance
• here, work is a part of life, not the opposite. We aim to make work inspiring, not exhausting. For us, results matter most.