About this role

Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation;
Work with the Lifecycle Marketing team to ensure customer-centric communication;
Design and optimize customer journeys across lifecycle stages;
Lead the briefing of creative, manage timelines, and ensure flawless delivery;
Develop and execute a multi-channel activation strategy;
Collaborate with Lifecycle Marketing, data and digital teams to ensure effective integration of CLM tools;
Ensure alignment on messaging and timing across teams;
Monitor performance metrics and identify opportunities for enhancement.

Bachelor’s degree in Marketing, Business Administration, or a related field preferred;
5+ years in CRM management or lifecycle marketing, with a proven track record of driving results;
Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools;
Comfortable digging into data and surfacing actionable insights.

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
Healthcare, dental, and vision benefits;
Life insurance plans to cover you and your family;
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
GM Vehicle Purchase Plan for you, your family and friend

Customer Lifecycle Marketing Lead – Brand Marketing

Key skills