Regional Marketing Manager

Role Overview

• Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.
• Localize Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.
• Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization
• ensuring global initiatives are effectively localized while regional insights shape broader company strategy.
• Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion.
• Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.
• Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.
• Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.
• Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.

Requirements

• 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
• Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
• Experience operating cross-functionally in fast-paced, matrixed organizations
• Ability to balance strategic thinking with hands-on execution
• Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
• Experience supporting or executing local events, field marketing initiatives, or customer activations
• Analytical mindset with experience using performance data to drive optimization and decision-making
• Proven ability to manage multiple priorities and influence outcomes across distributed teams

Benefits

• healthcare
• dental
• mental health support
• parental planning resources
• retirement savings options
• generous paid time off