Copywriter, VSL, Freelance

Role Overview

• Help us build a VSL able to clearly present and sell the CHASR offering to founders, Heads of Growth, CMOs and acquisition teams.
• Build a complete VSL: headline; hook; problem; differentiating mechanism; proof; objections; transitions; CTA.
• Explain why creative has become a central performance lever on Meta.
• Understand the CHASR offering and the acquisition challenges on Meta.
• Assist with assets related to the VSL: landing page headlines, FAQ/objection scripts.

Requirements

• Proven experience in VSL copywriting, sales page or funnel copywriting for high-conversion B2B or B2C offers.
• Excellent ability to structure a complete sales argument: hook, problem, differentiating mechanism, proof, objections, transitions, CTA.
• Strong understanding of acquisition, conversion and performance challenges: landing pages, VSLs, appointment booking, qualified leads, paid funnels.
• Comfortable addressing demanding audiences: founders, Heads of Growth, CMOs, media buyers and acquisition teams.
• You are a conversion-focused copywriter, not a generalist content writer.
• Able to explain your choices of structure, angle and messaging.

Benefits

• A strong, differentiating offer to structure.
• A high-growth environment.
• Direct collaboration with the founder.
• A strategic project: building CHASR's acquisition VSL.
• A funnel with real business stakes and direct impact on generating qualified calls.