Lead advertising creative strategy — own the creative direction for ad creative across all channels, including TV/video, upper funnel brand work, and paid social.
Drive messaging strategy — develop and maintain SURI advertising voice, tone, and messaging frameworks
Write exceptional copy — produce high-quality scripts, headlines, and ad copy that balance brand and performance
Manage and develop junior — oversee the Junior Creative Strategist’s output, provide creative direction, and support their development to ensure we build a best-in-class creative function.
Own ad sequencing and creative feedback — guide editing direction, clip selection, and creative iteration
Collaborate with channel managers — work closely with the performance and brand team to ensure creative is optimised for results

5-6 years of copywriting experience, primarily in a creative agency
A portfolio that demonstrates genuine creative craft.
Strong strategic thinking — able to move from brand insight to campaign concept
Comfortable working on a single brand at depth (vs. juggling multiple clients)
Ambition to grow into a creative leadership role as the team scales
Performance marketing knowledge is a plus, but not required — we’ll develop this together

25 days annual leave, plus bank holidays and an additional day for your birthday
Flexible working hours
Hybrid working
up to 2 days working from home each week
Bupa Healthcare and Dental Packages
Income Protection and Life Assurance
1 Charity Day per year
Central London offices
based in London Bridge; a stone’s throw from Borough Market
4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
Monthly social events, organised by different team members
5x free toothbrushes every year
£1000 personal development budget each year, per employee
Fantastic career opportunities; with the chance to grow as SURI does
Summer Fridays; 2pm finish across Fridays in July and August
Fresh fruit and snack orders every week
Cycle to Work scheme, and Electric Bike Cycle to Work scheme
Regular product swaps with other fantastic companies

Senior Creative Strategist, Copywriter

Key skills