Senior CRM Analyst

Role Overview

• Opportunity Identification: Detect new needs and expand clients' service portfolios.
• Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
• Strategic Relationship Management: Build close relationships with clients, understanding their needs and delivering exceptional service.
• Platform Adoption: Increase usage of Pmweb's platforms and products, driving client engagement and satisfaction.
• Workshop Facilitation: Design and deliver workshops to train clients on the effective use of available tools.
• Project Management: Participate in special projects assigned by management and collaborate with operational teams.
• Metrics Monitoring: Track client metrics daily to ensure strategies are optimized.
• Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service consumption.
• CRM Strategy Development and Execution: Focus on optimizing campaign segmentation and personalization using methodologies such as RFV and LTV.
• Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
• LTV Analyses: Identify valuable customers and propose actions to maximize return on relationship.
• Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
• CRM KPI Monitoring: Analyze retention, churn, and engagement rates, recommending continuous improvements.
• Collaboration with Internal Teams: Work with marketing, data, and BI teams to ensure CRM strategies align with business objectives.
• Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related fields.
• Prior experience managing client portfolios and providing strategic account service.
• Solid knowledge of digital marketing, CRM campaigns, and performance marketing.
• Familiarity with CRM, CRO, and loyalty market practices.
• Strong skills in data analysis, metrics, and results interpretation to identify new business opportunities.

Benefits

• Health Insurance
• Dental Insurance
• Life Insurance
• Childcare Allowance
• Birthday Day Off
• Wellhub
• Transportation Allowance
• Meal and/or Food Allowance
• Language Learning Incentive
• Education Incentive
• Certification Incentive
• Seven different work schedule options