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Senior CRM Analyst at Pmweb | JobVerse
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Senior CRM Analyst
Pmweb
Remote
Website
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Senior CRM Analyst
Brazil
Full Time
6 days ago
No Sponsorship
Apply Now
Key skills
BI
CRM
Project Management
Communication
Collaboration
About this role
Role Overview
Opportunity Identification: Detect new needs and expand clients' service portfolios.
Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
Strategic Relationship Management: Build close relationships with clients, understanding their needs and delivering exceptional service.
Platform Adoption: Increase usage of Pmweb's platforms and products, driving client engagement and satisfaction.
Workshop Facilitation: Design and deliver workshops to train clients on the effective use of available tools.
Project Management: Participate in special projects assigned by management and collaborate with operational teams.
Metrics Monitoring: Track client metrics daily to ensure strategies are optimized.
Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service consumption.
CRM Strategy Development and Execution: Focus on optimizing campaign segmentation and personalization using methodologies such as RFV and LTV.
Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
LTV Analyses: Identify valuable customers and propose actions to maximize return on relationship.
Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
CRM KPI Monitoring: Analyze retention, churn, and engagement rates, recommending continuous improvements.
Collaboration with Internal Teams: Work with marketing, data, and BI teams to ensure CRM strategies align with business objectives.
Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.
Requirements
Bachelor's degree in Marketing, Advertising, Communications, or related fields.
Prior experience managing client portfolios and providing strategic account service.
Solid knowledge of digital marketing, CRM campaigns, and performance marketing.
Familiarity with CRM, CRO, and loyalty market practices.
Strong skills in data analysis, metrics, and results interpretation to identify new business opportunities.
Benefits
Health Insurance
Dental Insurance
Life Insurance
Childcare Allowance
Birthday Day Off
Wellhub
Transportation Allowance
Meal and/or Food Allowance
Language Learning Incentive
Education Incentive
Certification Incentive
Seven different work schedule options
Apply Now
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