Assist in developing disruptive retail media campaigns that efficiently drive sales for our DEWALT, BLACK+DECKER, CRAFTSMAN, IRWIN, PORTER-CABLE, and BOSTITCH brands
Collaborate with the Sr. Digital Media Manager to plan, buy, execute, and report on digital media campaigns
Maintain and manage proper brand experience across multiple merchandising platforms and initiatives
Assist in executing content initiatives leveraging the platform to deliver optimal end user experience and assist with SEO initiatives
Partner with sales, channel marketing, finance, shopper marketing and brand teams, as well as agency partners to develop unique programs that align with sales goals
Lead the relationship with the SBD sales teams and media agency, negotiate packages/pricing, and manage an annual budget, including an investment budget for merchandising activities

Minimum 3+ years of experience in pay-per-click (PPC) management for SEM campaigns, programmatic display, and specific retail media platforms (Criteo, Promote IQ, Amazon)
Demonstrated success building unique digital media programs to drive point of sale
Knowledge of key business measures (sales, gross margin, Ol, etc.) and demonstrated success managing a budget while working on 100+ campaigns; experience analyzing financial metrics to determine ROI
Strong negotiation, interpersonal, and verbal and written communication skills
Open and collaborative mindset to work in a matrixed organization, gather the latest trends, and be able to communicate and implement them across the business

Paid Media Specialist

Key skills