Senior Director, Marketing – Production Chemicals

Role Overview

• Develop and lead the annual marketing plan by segment and workflow, including digital campaigns, content strategy, account-based marketing (ABM), and events that build pipeline and market awareness
• Lead structured programs to collect and analyze customer feedback, win/loss outcomes, and competitive intelligence; publish actionable insight reports that guide product and commercial priorities
• Partner with Product Managers and technical marketing to design and execute launch strategies, customer communications, and sales enablement materials; capture post-launch performance and customer validation
• Own the JT Baker® Strategy and narratives, messaging, and content across all channels, ensuring clarity, consistency, and claims discipline
• Define and track marketing effectiveness metrics—lead quality, conversion rates, return on investment (ROI), and campaign impact on orders and revenue
• Partner with Regional Marketing, Sales Operations, and Product Management to ensure campaign integration, data quality, and pipeline health

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related technical field required
• Minimum of 10 years of experience in business-to-business (B2B) marketing, preferably in the life sciences, biotechnology, or industrial sectors
• Proven experience in demand generation, digital marketing, and ABM programs
• Strong background in developing go-to-market strategies and leading cross-functional launch execution
• Demonstrated ability to translate customer insights into marketing programs that deliver measurable business results
• Exceptional collaboration skills and ability to influence in a matrixed organization
• Prior experience supporting complex, technical product portfolios

Benefits

• Health insurance
• 401(k)
• Flexible work arrangements
• Professional development opportunities