Proactively prospect and qualify new business opportunities across the UK general insurance market using phone, email, LinkedIn and events.
Manage the full sales cycle for new subscriptions: discovery, product demos, proposals, negotiation and closing.
Build and maintain a high‑quality pipeline, updating the CRM with accurate contact, activity and forecast data.
Conduct needs‑based discovery calls to understand client objectives around market insight, competitor intelligence, distribution and growth.
Present and demonstrate Insurance Times subscription products, clearly articulating value, ROI and use‑cases for different stakeholder groups.
Prepare compelling, data‑led proposals and commercial offers tailored to client size, segment and usage.
Negotiate terms and pricing within defined parameters to achieve or exceed monthly and quarterly new business targets.
Collaborate closely with Customer Success/Account Management to ensure smooth onboarding, early adoption and strong first‑year renewal potential.
Work with marketing to follow up campaign leads, contribute to outbound campaigns and refine messaging based on client feedback.
Monitor competitor activity and market trends in insurance and B2B media to inform targeting and proposition development.

Proven B2B sales experience in subscriptions, media, data/insight or SaaS; experience selling to professional or financial services audiences is an advantage.
Evidence of meeting or exceeding new business revenue and activity targets in an outbound sales role.
Strong consultative selling skills: confident in running structured discovery, mapping stakeholder needs and building value rather than “rate card” selling.
Excellent communication and presentation skills, with a professional, credible telephone manner and strong written proposal skills.
Strong negotiation and objection‑handling skills, with resilience and persistence in high‑activity environments.
Organised and disciplined in managing time, pipeline and admin, including CRM usage and basic sales reporting.
Commercially aware, comfortable discussing revenue, ROI and performance with senior decision‑makers.
Self‑motivated, target‑driven and collaborative, able to work both independently and as part of a small, high‑performing team.

New Business Sales Executive – Subscriptions

Key skills