Collaborate with sales and cross-functional marketing teams to plan and execute regional marketing programs and events aligned with business priorities and growth opportunities in North America.
Create and manage multichannel demand generation through digital campaigns, webinars, Autodesk
and third-party–hosted live events, and emerging channels where appropriate to drive account engagement and generate measurable pipeline.
Localize global campaigns, content, and marketing priorities into regionally relevant programs that can be deployed across territories and customer segments in North America.
Develop campaign messaging, presentations, customer-facing assets, and sales enablement materials that support marketing programs and customer engagement.
Use engagement data, performance analytics, marketing automation, and AI-based tools to optimize targeting, improve conversion, and maximize overall efficiency.
Monitor and report program performance, including engagement, pipeline contribution, and conversion metrics, and implement improvement plans.
Partner with partner marketing, campaign development, content creation, marketing operations, and analytics teams to improve execution, expand campaign coverage and customer reach, and increase pipeline visibility.
Help scale high-performing programs by improving workflows, standardizing best practices, and supporting operational efficiency across geographies, regions, and territories.

Degree in marketing, communications, business, or a related field.
At least 5 years of experience in B2B SaaS field marketing, demand generation, campaign orchestration, or account-based marketing.
Strong understanding of customer engagement strategy, pipeline acceleration, and account-based marketing initiatives.
Experience designing and executing integrated demand generation and lead-nurturing programs across digital and field channels.
Experience using marketing automation platforms, CRM, intent and engagement analytics such as 6sense, Salesforce, Marketo, LinkedIn Campaign Manager, Allocadia, and AI-based marketing tools.
Strong analytical skills and experience interpreting performance metrics related to engagement, pipeline, conversion, and campaigns.
Experience leveraging engagement data and insights to optimize targeting and campaign performance.
Strong collaboration and stakeholder-management skills, with experience working effectively across sales, marketing, operations, and partner teams in a matrixed organization.
Ability to balance independent strategic thinking with hands-on execution in a fast-paced environment.
Excellent written and verbal communication skills, including experience creating presentations, campaign messaging, and executive-level materials.

Senior Field Marketing Manager, Design & Manufacturing

Key skills