Partner with leadership across Sales and Marketing teams to plan and oversee execution of regional marketing programs and events aligned to business priorities and expansion growth opportunities across North America
Motivates ABFM team to create and manage multi-channel demand generation across digital campaigns, webinars, Autodesk and 3rd party live events, and emerging channels as appropriate, to drive account engagement and generate tangible pipeline
Adapt global campaigns, content, and marketing priorities into regionally relevant programs that can scale across the North America territories and customer segments
Lead the effective and efficient development of campaign messaging, presentations, customer-facing assets, and sales enablement materials that support marketing programs and customer engagement
Use engagement data, performance insights, marketing automation, and AI-enabled tools to optimize targeting, improve conversion, and maximize overall effectiveness
Monitor and report on program performance, including engagement, pipeline contribution, and conversion metrics, and drive plans for improvement
Collaborate with Partner Marketing, Campaign Development, Content Studio, Marketing Operations, and Analytics teams to improve execution, extend campaign coverage and customer reach, and strengthen pipeline visibility
Help scale successful programs by improving workflows, standardizing best practices, and supporting operational efficiency across geos, regions, and territories

Degree in Marketing, Communications, Business, or related field
8+ years of experience in B2B SaaS field marketing, demand generation, campaign orchestration, or account-based marketing
Expert level understanding of customer engagement strategy, pipeline acceleration, and account-based marketing motions
Strong collaboration, communication, and stakeholder management skills, with experience working effectively across Sales, Marketing, Operations, and Partner teams in a matrixed organization
Experience designing and executing integrated demand generation and nurture programs across digital and field channels
Experience working with marketing automation, CRM, intent, and engagement platforms such as 6sense, Salesforce, Marketo, LinkedIn Campaign Manager, Allocadia, and AI-enabled marketing tools
Strong analytical skills with experience interpreting engagement, pipeline, conversion, and campaign performance metrics
Experience leveraging data and engagement insights to optimize targeting and campaign performance
Excellent written and verbal communication skills, including robust experience developing and delivering persuasive presentations
Ability to act independently based on high-level guidance from Sales and Marketing leadership.

Senior Manager, Account-Based and Field Marketing

Key skills